The 81stgeneration brand was founded by two sisters who wanted to create a better and more ethical product line. They wanted to cut out the use of chemicals, including formaldehyde and PEG, in their products and instead make them with organic materials. They also wanted to create products that were more affordable so that more people could use them. The sisters also wanted to provide a platform for women of color to become more visible in the beauty industry. The brand is based on sisters Susan and Lauren, who founded 81stgeneration in Los Angeles, California. They wanted to create a company that would provide women with ethical and quality options for their skin care needs. They sought to make products without the use of chemicals found in other brands like formaldehyde and PEG. The sisters also wanted to provide more affordable products for more women, which led to their creation of their price point line, 81stgeneration Essentials. 81stgeneration is committed to creating products that are efficacious and an alternative option for women seeking an alternative option. They believe in building a community around healthy living, not just beauty.