Alterna Haircare is a hair care company that specializes in hair products for people with natural curls, waves, frizzies, and kinks. This company was founded by two women, Renee Rouleau and Rachel Maroun. They wanted products that could help women who were tired of not being able to find the right products to help control their curls, waves, and frizzies. After they found the right products for their hair type, they decided to create a product line that would help other women with similar hair types. The company has since grown over the years and has nine different product lines. One of these product lines is their classic shampoo and conditioner. These products are specifically made for women with curly, kinky, or wavy hair. This shampoo and conditioner restore shine, manage frizziness, and nourish the scalp. It is recommended you use the shampoo first followed by the conditioner.