Isha's oral care toothbrushes are created to clean teeth better using a 3D oscillating plaque removal system. The brush head is contoured for precision cleaning and the bristles are designed with a short, dense design to remove plaque. The device also uses an anti-microbial agent that inhibits the growth of harmful bacteria. The company's brush heads can be interchanged with the Philips Sonicare line, providing consumers with an option to purchase more than one brand of toothbrush. Isha offers a variety of brush heads for different tasks, including ones for whitening, tongue cleaning, gum care, plaque control, and sensitive teeth. Their electric toothbrushes also come with standard features like timers, brushes that oscillate two directions, and pressure sensors. Isha is a "global manufacturer of dental technology" that focuses on toothbrush technology that is 3D capable and uses an anti-microbial agent on their brush heads. The company has been around since 1995 and is headquartered in Shanghai, China.