Nielsen is a global measurement and data analytics company that provides the most complete and trusted view of consumers and markets worldwide. Nielsen’s insights and analytics help companies drive product innovation, brand engagement, and business growth. Nielsen’s unique measurement capabilities give companies an unbiased view of how consumers interact with their products, services, and ads across all channels – online, offline, and mobile. This helps marketers create more effective campaigns and better understand consumer behavior. As the world’s leading provider of marketing mix modeling (MMM) solutions, Nielsen provides the most accurate and actionable insights into what’s working and what’s not in marketing campaigns. This helps marketers optimize their campaigns for maximum ROI. Nielsen is the trusted source of marketing intelligence for the world’s top brands. If you want to understand what consumers are doing and how they are feeling, Nielsen is the company to trust.