Niterider is a company that designs and manufactures bicycle lights and reflectors. These products are designed to be used by bicyclists, runners, hikers, and campers. Their lights are available in both fixed and handheld configurations. Niterider started as an idea between two friends who were avid cyclists. The first product that they released was the Flicker-It lighter. This product was designed with the safety of the bicyclist in mind. The next product that they released was the Pocket Rocket light. This was a compact light that had all of the features of the previous Flicker-It light, but also had two flashing modes so it would be more visible to other bicyclists on the road. The final product that they released was the Night Rider light. This is a very bright, steady beam of light that is designed for nighttime use on bicycles.