The brand "Priva" founded by Michelle Halko is a company that offers a wide range of products for those who have a need for incontinence and ostomy care. These products include a full line of feminine hygiene products, absorbency products, and ostomy care products. The company is committed to being the first choice of healthcare providers and consumers for health care products that are simple to use, trusted, and most importantly, effective. They offer health care supplies that are safe, high quality, reliable, and affordable. They also offer convenient delivery options like free shipping with no minimum order or free returns within the same month. The company is partnered with various companies that provide backing for their products including MyPillow, Washing Machine Warehouse, Tenders Direct, and Robinsons-May. The "Priva" brand has been featured in major media outlets like "Good Housekeeping" and "The Oprah Magazine".