e.l.f.Lash 'N Roll Mascara, Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free, Pitch Black

This is the mascara that I have been looking for my entire life. Now, I'm not someone who wants artificial looking lashes. I can't stand gloopy formulas that make my eyelashes stick together like Tammy Faye.In my search for the perfect mascara I've been persuaded to try L'Oreal Telescopic; gloopy without great care. Heroine Make was decent. My favorite, Maybelline Lash Discovery, is decidedly undramatic (but still the best for lower lashes) and has become increasingly hard to find.With an eyelash curler, I can use one coat of this for MLBB or even build up coverage that is bordering on OMG they've got to be fake (but Ardell 110s, not mink falsies).I also bought the Pitch Black, and for some reason it seems that [my bottle at least] WAS a tad gloopy; that's disappointing. But it still works great if I wipe it off with a bit of tissue before applying.SO hope they never stop making this stuff. I've told many about this formula and they've all agreed it's a total game changer. I've never tried the "rollerlash" this purportedly dupes (for which Benefit lost its trademark infringement suit, interestingly), but I really don't want to pay literally six times as much for what this beautiful product does. I'm not typically one to gush about a makeup--esp mascara--but elf won me over with this one.

This is a great mascara. I actually really like it. & that's saying something, because I am extremely picky & hard to please when it comes to my mascara. The only thing I don't like is the fact that I can't seem to find a waterproof version. But that has nothing to do with the quality, which is surprisingly a 9-9.5/10. The price is a 10/10. Very affordable. & the actual functionality of the product is very nice- it elongates my lashes, separates them (definitely no clumps). It could be more buildable, I suppose. But, clearly that's not an issue for me personally. I just wish it came in waterproof, too. I think every single mascara should automatically come with the option of waterproof and not waterproof. That should just be a given with every single kind that exists. Lol. Anyhow, I really like this particular mascara & I have to recommend it. I don't think I've ever been able to write such a positive review on mascara before. Honestly. Hope it helps!

I have been trying to find the mascara that makes me want to wear it regularly and have tried several different vegan and cruelty free brands but, this is the first one that I actually like. It separates and curls my straight as a pin lashes a little bit. My biggest requirement is that it doesn’t flake or make my eyes burn, and this one did neither. I’m also someone who rubs their eyes without realizing and it does not smudge. Another big factor for me is price and this one can’t be beat.

This is %100 going to be my go to mascara, it is the best mascara I have ever used. It elongated your lashes and NEVER let's any lashes clump. It is also very easy to take off which is a plus for me because it's not as much as a hassle at the end of the day. I've actually gotten compliments on my mascara since I have been wearing this. Please please for the love of everything, BUY THIS! Your life will be so much better, I've been trying for months to find a mascara like this and I finally found it and it's actually cheap!

I really like this alot. I have short & somewhat sparse lashes, plus my eyes are sensitive. This mascara lengthens & makes my lashes look fuller. It does not irritate my syes in the least. The best part is it stays on & I dont have any smudges at all by the end of the day. The price is super & well worth. I will continue to use this mascara for sure!

So my eyelashes are long but STRAIGHT. I absolutely have to use an eyelash curler. Even after curling my eyelashes first this waterproof brown elf mascara didn't hold the curl. It sucks because I'm looking for a brown mascara that isn't 15 bucks. The color was pretty and my lashes didn't go back completely straight but the curl wasn't what I wanted. So I'll keep looking..

I have to be careful about buying eye makeup since my eyes are very sensitive to a lot of products. I got this mascara in brown and black. It wears great. Makes my lashes look full without looking like I've used the whole tube. The best thing is it doesn't irritate them. There is a bit of smudge at the days end, but not raccoon. Great mascara for the price.

Best mascara I've ever used! I've been a Cover Girl professional mascara girl for 40 years. This mascara is so much better! No clumps, easy removal with makeup cloths, doesn't flake, and the brush separates my lashes beautifully! I like the black better than the brown (just a color preference), but the quality is the same. For the price, super well worth it!