The Fashion Business Manual: An Illustrated Guide to Building a Fashion Brand

interesting and useful

So far I am in love with this book. It breaks down starting a business so easily and makes it digestible with pictures and examples in great detail. If you’re on the fence just get it!!! It’s worth it!

I was skeptical that the reviewers could all be so positive, but yeah, this book is the real deal. I actually came on Amazon to see if there were more manuals from this publisher, because I'll buy everything they publish. I'm using this book for both my brand new fashion company, and also for my current personal care and home fragrance company, which we've been running for 9 years. There's something for everyone.Yes, it's not comprehensive in every aspect of business. But it literally couldn't be. It's the exact amount of depth so I can actually head off and do more research with at least a "knowing what to google" idea of what I need to know.If you're considering starting a fashion business, this is a must-have. It's informative and very high quality.

When I say this book is HIGH QUALITY. The design of this book is amazing and so much thought was put into this book. Pictures doesn’t do any justice you need to just go ahead and purchase now! The success of this book will require you honestly reading and doing the work. I WISH I HAD THIS BOOK IN FASHION DESIGN SCHOOL. This seriously needs to be incorporated in curriculum. It gives you so many steps and details. Even if you don’t do everything yourself in your business and can afford to hire people. This book is also good to know when working with contractors and vendors. Look just by the book you will not be disappointed.

Information use will need and use.

The book is the only I keep reviewing many times. It's like a reminder you would like to periodically check if you are a fashion entrepreneur. I love everything in it and recommend everyone to purchase this one.

This book has everything you need to know about the fashion industry. From branding, product development, marketing to forms such as sales confirmation, line sheets etc… And if that isn’t enough it makes a great coffee table book. The quality of the cover, the black fore-edges. I’m in love. 💕

Before I read this book I was clueless about starting a clothing brand. Now I feel very confident. It covers aspects of the fashion industry that I didn't know much about. For example, under the product development section they explain the different materials, their origin and the uses for each one of the materials. Also what is a Tech Pack, and the purpose of it. The only negative I can mention is that I had to wait a couple of weeks to get it. But the book was well worth the wait.